BTS’ V has arrived in Paris to headline the Fashion Week for Celine. The K-pop idol dropped an early morning update for fans, showing off bouquets, cards, and branded merch that had already landed in his hotel room, just ahead of him hitting the red carpet. Amid this, a video is now going viral on social media, giving fans a glimpse of Taehyung grooving and popping sparkles at his welcome party, decked out head-to-toe in the brand’s couture and dancing freely with staff and party guests. The K-pop star was discharged from the military last month, along with fellow bandmates RM, Jungkook, and Jimin, and has already jumped back into solo, group, and brand work.
BTS V in Paris, first official schedule since military discharge
In the video, the Winter Bear crooner is seen wearing a black leather jacket, a white inner tee, blue denim, and accessorising with the brand’s pieces, topped off with a pair of sunglasses. Attendees are seen popping champagne bottles as they celebrate the arrival of Celine’s global brand ambassador, with loud music blaring and Taehyung in the centre, lighting up a sparkle, belting out dance moves, and singing along. Earlier, he was swarmed by fans outside his hotel, who had gathered in hundreds to catch a glimpse of the K-pop idol. In another video, he is seen leaving with K-drama star Park Bo Gum.
Taehyung celebrating the welcome party for him! pic.twitter.com/zMRfjgoSLB
— 텽 (@mybwits) July 5, 2025
TAEHYUNG LEAVING THE CLUB WITH BOGUM pic.twitter.com/ZIlTykfRnl
— TAE GUIDE (@taeguide) July 5, 2025
Taehyung left Korea for Paris on July 4, departing from Incheon International Airport. The BTS vocalist was met with an overwhelming crowd that got so out of control, his managers and bodyguards struggled to protect him at one point. One fan even got so close that the crowd went crazy for a moment, and a few were seen falling. A fan later posted the video on Weverse (the fan interaction platform), to which the K-pop idol himself replied, “ARMY, you know that, right? It’s dangerous~ Let’s be safe next time~”
Taehyung is currently one of the richest K-pop idols, with his brand value soaring to a whole new level. The singer and songwriter was announced as the brand ambassador for the Italian luxury house in 2023, just ahead of his military enlistment. He later attended that year’s Fashion Week alongside fellow Korean ambassadors, including Park Bo Gum and Blackpink’s Lisa. The move was followed by Taehyung’s multiple appearances as the cover boy for ELLE Korea. Apart from that, the singer also represents Cartier and fronts their Panthère de Cartier campaign. BTS’ V is also partnered with SimInvest as its brand ambassador, along with the homegrown giant Samsung.
On the work front, BTS has announced a full album comeback with all seven members onboard. The same will be released next spring, according to RM, who spoke to fans during a Weverse live, marking the first OT7 appearance in a while. RM emphasised that while the members will continue with their solo activities, they’ll be mainly focused on the group’s big comeback after three years. He also mentioned that fans might see fewer individual updates than before, but they’ll do their best to keep everyone posted.
